Google wants a slice of your traffic. And they're willing to pay big bucks!
For those who have been complaining of high traffic and low sales, there's
simply no better way to cash in on those hard-earned visitors to your web
pages.
AdSense makes it s o easy!
There's no complicated software to install, no need to scout for affiliates,
nothing to buy and no need to even have a merchant account. So…
Why isn't everybody doing this? More importantly, why isn't everybody
making the most of it?
It's "Hi dden Money"
"Seeing i s believing", they say. M ost w ebmasters love to obsessively track
their visitors, earnings and CTR's several times a day. They love to see
what's there, but they often miss what can be.
AdSense doesn't give you ultimate control over which ads are served, how
the ads are rotated or w hat each click is worth. That's a good thing, because
it's hands-free income. (It does give you some control though, and I’ll tell
you how to use those controls i n this book.)
But many webmasters still think that once you've stuck the AdSense code on
your page, there's little you can do except wait and watch.
Nothing could be further from the truth!
Google gives you a great deal of
control over your ads, and especially their vi sual or graph ic elements. By
tweaking these elements to your advantage, you could easily — in as little as
a few minutes — multiply your click-th roughs many, many times over!
My Experiments with AdSense
I signed up with AdSense in June 2003 , starting small by serving AdSense off
just a few of my pages.
By the end of the day, I'd delivered several thousand AdSense impressions —
which netted me the princely sum of… $3.00. I didn’t exactly burn down the house.
While I didn’t see a great deal of potential based on this initial figu re, I
figured it couldn’t hurt to place AdSense code on more pages. Over the
period of a couple months, I increased my impressions 25-fold, but the clicks
just weren’t happening. That was when I hit my lowest point as an Internet
publisher. My click-through ratios were so bad, I needed thousands of
visitors to net about $30 per day.
At that point, I knew something had to change — and I was going to change
it!
It was as late as April 2004 — ten months after I signed up with AdSense —
that I had my eyes opened to w hat I had been missing al l along. It was one
of the “Ah-Ha!” moments where I felt as though I w as being hit by the
proverbial two-by-four. Immediately, I began experimenting with my Google
ads, testing various placement and colors to see if my assumptions would
hol d water.
The results were fast — and fantastic!
By applying the same easy tweaks discussed in this book, I nearly tripled my
click-through rate, and my income shot up to $600 PER DAY! I still
remember that golden day in April 2004 — and for me th ere' s been no
looking back.
From my early days of being an "AdSense nobody" to becoming a leading
AdSense guru, when a five-figure monthly income no longer surprises me…
it's been an eventfu l journey full of learnin g experiences.
Little cogs run the AdSe nse machinery!
It's easy to get carried away when you're making so much money. But I
never lose sight of the little things that make me big money with AdSense.
Every AdSense partner — however big or small — knows that at the end of
the day, it all boils down to one thing: stats! Your AdSense stats might not
be amazing to start with, but make it a habit to go through it with a fine-
toothed comb. As you start making sense of those 'little numbers'… the big
checks with follow!
Stats are the holy grail of Internet Marketing. This is a real screenshot of my
AdSense stats page taken back in 2004. You can see what I was maki ng d ail y t h e n —
and believe me, I’m making much more now—but specific details such as CPM and
CTR have been blacked out in keeping with Google's terms of service.
Hitting the AdSe nse Jackpot!
As you can see, today AdSense takes care of my car payment, mortgage,
cable bills and a wh ole lot more besides.
Aren't you dying to know…
WHAT was it I did to AdSense — and my website — that turned it overnight
into a cash-cow on steroids?!
More importantly, what can YOU do to sh oot your AdSense income through
the roof- right NOW!
My advice to you is quite simple...
Don't be passive about your AdSense in come; work hard to increase it. But
before you try out that hot new idea you read about at an Internet Forum, be
sure to check out Google's AdSense TOS. Some web publishers have forever
relinquished their fat AdSen se paychecks, just because they were too busy to
pay attention to something so fundamental to their AdSense survival.
I like to play by the rules and have taken adequate care to ensure that my
AdSense tips and tweaks are legit. Making w hat I do from AdSense, I have
little incentive to go on a rule-breaking spree and get my AdSense account
suspended.
For many Internet site owners, AdSense is like the goose that lays the golden
egg. Take good care of your goose — don't slaughter it in the mad rush to
increase your AdSen se income!
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